At the Dreamforce conference this week, it’s hard to miss the battle took place between Salesforce and Microsoft.
Outside the Moscone Center – where Dreamforce is going on, Microsoft has stood out representatives with suits and blue umbrella on Segways go around with a big advertisement attached to the front for MS Dynamics CRM Online . Superimposed on the image of a silver- haired man wrote, “I did not get the required” – a play off the name of Salesforce.
Salesforce CEO Marc Benioff twisted But guerilla tactics to his advantage by inviting the men to appear in ads on stage during the keynote speech on the 2nd day of the conference.
As it turns out, Benioff has seen Microsoft’s previous ad in economic issues and the actors were hired to appear at Dreamforce.
Microsoft also released an Open Letter from Michael Park on July 6, in conjunction vice president, sales staff, marketing and even operations, Microsoft Business Solutions, announced the “Cloud CRM for Less” offer for Salesforce year Oracle customers.
Through this offer, Microsoft said it would offer discounts to eligible customers up to $ 200 per one user that makes the switch to Microsoft Dynamics CRM Online between December 6 and June 30, 2011. The letter also write about the new websiteDontGetForced.com/CRM8, where customers can hear from the company about why they have switched to Microsoft Dynamics CRM Online.
It is quite obvious that Microsoft is using all its tactics to create doubt in the market for Salesforce – perhaps for Salesforce customers of a pause before they participate in the rush attack “Force “- the purpose which to trumpet its competitive position in the CRM and cloud computing market and to others that it means business.
In May this year, Microsoft sued Salesforce.com Inc. blame the companies violated nine patents for ways to make software a more efficient way. The complaints against the software customer relationship management is a hallmark of Salesforce.com’s business.
The court order is to prevent companies in San Francisco based on providing features that Microsoft
claims it invented. According to the complaint filed in federal court in Seattle, salesperson “has benefited through the infringement of patents in the lawsuit with Microsoft”. Microsoft versus Salesforce action is a defensive move since Microsoft chose to actually use their patents to compete in the market.
These customers have evaluated both Salesforce CRM solution to that double pricing online version of Microsoft Dynamics CRM. On the other hand they find that Salesforce is easier to use with the ability to deeply Sales Force Automation and the ability to easily integrate with multiple technologies suitable for business and marketing. Salesforce also includes powerful features for managing the partnership and excellent support for customer service.